Far more people see art on screens than in museums. The gallery is no longer the primary exhibition space – the Internet is. Consequently more and more exhibits are carried out not in a physical form, but instead posted on websites as two-dimensional images. So what happens to a physical medium when it is not used for its main function – to present media?
Since digital images are supplanting exhibition space, galleries have become a metaphor—not a physical necessity but a necessary intermediation. Artwork does not require installation within a physical space, and a gallery does not require art objects. Instead, art objects require the transitive value that the gallery implies and galleries need the creative value that the artwork implies.