Apotek: Creative outdoor ad interacts with arriving subway

Commuters in the Stockholm subway were surprised by a poster in which the model’s hair appeared to react to incoming trains, in this clever piece of outdoor marketing by haircare company Apotek Hjartat.

Production company Stopp modified one of Clear Channel’s Play screens on Odenplans subway platform with ultra sonic sensors which monitored the train’s arrival on the platform (but was designed not to react to passing passengers). When the train came in, it sent the model’s hair flying, as if in the wind. The stunt was only slated to run for one day, but was so successful that Clear Channel extended it to five. Akestam Holst was the creative agency.



What is it about robots…

What is it about robots that they are so… well today they are not that intelligent, but the idea of an AI is fascinating. It’s philosophical. Existential.

Anyway this video is nothing special. As it looks like just an ad idea for Prometheus (which as I heard is not that good. I’m not interested anyway). But… two words: Michael Fassbender.

My new Favourite: Anita Sarkeesian vs. Gender Stereotypes in Video Games

Listening to the CNN-News today I stumbled upon a media researcher, Anita Sarkeesian. Her field of interest is mostly female stereotypes in video games and also other kind of media.

Anita Sarkeesian + Research Materials

She casts pretty fun to watch (at least from my perspective) videos on her website www.feministfrequency.com and also on her YouTube Channel, that give a serious analysis on male and female characters and stereotypes in video games. There are equally interesting for social scientists and the general public. Continue reading “My new Favourite: Anita Sarkeesian vs. Gender Stereotypes in Video Games”

Die Leiden des jungen Werther

I’m totally in love with the poster of the Die Leides des jungen Werther (The Sorrows of Young Werther) for the performance in Volkstheater in Munich. I’ve never read the peace (theoretically we should have learned it in school). It should be extra sad and tragic (it became like a fashion to kill oneself after  Goethe published it) but I have the feeling it could also be set pretty comedy-like. Would like to see the performance :)

Mad about… Tron: Uprising

I’ve been watching Tron: Uprising lately.  Although it’s part of the Disney-Empire, this cartoon is very well made. The story is nice: The main character, the program Beck (voiced by Elijah Wood), decides to fight back after Clu’s army under the command of the cruel General Tesler (voiced by Lance Henriksen) conquers his city and kills one of his best friends. Part of the story is also the old Tron (brilliantly voiced by Bruce Boxleitner). The other new characters are very credible and some of them have a deep personal back story. The gags sometimes get a little bit repetitive but after all this is a cartoon-series.

The stylized 2D + CGI graphics somehow reminds me of (my personal favorite) BioWare‘s MDK2 and creates a genuine Tron atmosphere (for the non-believers  – there is a God: Disney didn’t make it the way their Princess-Movies looks like!!!). I believe the music is from the original movie score (or at least sounds like it) and if it wasn’t for Beck’s sometimes stupidly depressed and self-doubting character (and the Hobbit-like voice of Elijah Wood), it would be almost “the perfect system”.

Unfortunately there won’t be a second season. (Or it’s may be for good, who knows – at least it won’t suffer from the I-was-a-good-movie-but-I-became-a-soap-opera-due-to-greedy-producers – Syndrome (e.g. Shrek 1+2+75(x+20)³).

Just discovered: There’s a petition for not stopping the Tron: Uprising series. You can sign here: change.org.