#themediumisthemessage

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Ott Metusala and Erki Närep. Take it from here. Source: ilikethisart.net / konstanet.com

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Far more people see art on screens than in museums. The gallery is no longer the primary exhibition space – the Internet is. Consequently more and more exhibits are carried out not in a physical form, but instead posted on websites as two-dimensional images. So what happens to a physical medium when it is not used for its main function – to present media?

Since digital images are supplanting exhibition space, galleries have become a metaphor—not a physical necessity but a necessary intermediation. Artwork does not require installation within a physical space, and a gallery does not require art objects. Instead, art objects require the transitive value that the gallery implies and galleries need the creative value that the artwork implies.

Take it from here @ Konstanet via ilikethisart.net